Graphic Design · Creative Project Management · Brand Management
As the Director of Brand and Design for the Science Centre and Kramer IMAX Theatre, I created a cohesive suite of promotional materials for multiple IMAX releases. Each film's campaign required consistent brand alignment between IMAX, the film production company, and the Kramer IMAX Theatre.
Each IMAX documentary campaign begins with adapting existing global creative assets to fit the needs of the Kramer IMAX Theatre and the Saskatchewan Science Centre. The challenge is maintaining the strict brand standards of both IMAX and the production studios while creating unique visuals that capture the spirit of each individual film. This requires careful coordination with internal and external marketing teams, managing multiple deliverables across print and digital formats, and ensuring every piece, from large-scale billboards to in-house digital screens, feels cohesive and on-brand for each stakeholder.
I overcome these challenges through detailed planning, consistent communication with stakeholders, and a streamlined design workflow that allows for efficient updates and quick turnaround times while maintaining visual quality and consistency across all campaigns.
Deliverables include:
Out-of-home billboards
Science Centre-owned billboard
Large pop-up displays
Vertical and horizontal plasma screens (digital signage)
In-house banners and elevator wraps
Printed free passes and rack cards
Social media content (organic, paid)
Email marketing content
Out-of-home billboard
Saskatchewan Science Centre billboard
Large pop-up banner
Large hanging banner
In-house plasma screen
Saskatchewan Science Centre elevator wrap
Free passes
Small hanging banner
In-house plasma screen
Rack cards - Front
Rack cards - Back
In-house plasma screen
Rack cards - Front
